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OSU's Derrell Peel Previews 2016 Cattle Market Outloo

With the start of a new year, the cattle markets have made a big transition. From high cattle prices in late 2014 to a severe drop in the second half of 2015.   Oklahoma State University Extension Livestock Marketing Specialist Derrell Peel said the markets showed recovery at the end of the year and this set the stage going into 2016.
 
“We’ve made most of that adjustment, so I don't see that same kind of adjustment happening,” Peel said. “At this point I think we move forward now, you know with the supply and demand conditions that we see out there.”
 
Beef herd expansion was aggressive in 2015. The annual U.S. cattle inventory numbers from the U.S. Department of Agriculture will be released on Friday, January 29. Those numbers will confirm just how aggressive herd expansion was this past year. Peel anticipates another strong year of herd expansion in 2016 because of volatility in the cattle market in late 2015. He said that may have tempered expectations, so expansion may be slower than expected. He’s looking for more herd expansion this year in western Oklahoma and west Texas.
 
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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.