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Put yourselves in their shoes

For Cactus Family Farms, today’s farm employee stems from one of two main groups. The first being the local employees near their headquarters in Osceola, Iowa. According to HR Specialist Heather Vaughn, 80% of those local applicants are Hispanic. They often have little formal education or prior experience with pigs and sometimes speak traditional indigenous languages as well as Spanish.

The other side of that coin is a completely different pool of applicants. Through the North American Free Trade Agreement, they also have the option to hire employees with a TN visa. For this specific visa, applicants must either be from Canada or Mexico, however Vaughn says that the agriculture industry primarily relies on Mexican candidates.

Another specification to the TN visa is that they have to have some level of an advanced degree.

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Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.