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Put yourselves in their shoes

For Cactus Family Farms, today’s farm employee stems from one of two main groups. The first being the local employees near their headquarters in Osceola, Iowa. According to HR Specialist Heather Vaughn, 80% of those local applicants are Hispanic. They often have little formal education or prior experience with pigs and sometimes speak traditional indigenous languages as well as Spanish.

The other side of that coin is a completely different pool of applicants. Through the North American Free Trade Agreement, they also have the option to hire employees with a TN visa. For this specific visa, applicants must either be from Canada or Mexico, however Vaughn says that the agriculture industry primarily relies on Mexican candidates.

Another specification to the TN visa is that they have to have some level of an advanced degree.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.