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Roger Pelissero in The Globe and Mail: A vibrant history and bright future for the Canadian egg

This year marks a special year for egg farmers across the country as we celebrate Egg Farmers of Canada’s 50th anniversary.

As an egg farmer myself, I know that behind every egg is a story of care, knowledge and passion. So, as Egg Farmers of Canada celebrates this important milestone, I wanted to share with you some of the efforts we’ve enacted to make sure that our world-class farming standards, commitment to sustainability and connections to our local communities remain a top priority.

At the heart of these efforts is collaboration. We work closely with animal welfare experts, veterinarians, scientists, government and supply chain stakeholders to develop industry standards and practices that all Canadian egg farmers follow, such as our national Animal Care Program and Start Clean-Stay Clean®  food safety program. We’re constantly looking for ways to evolve these programs, leveraging the latest tech developments, scientific discoveries, and understandings about animal welfare. Backed by Egg Quality Assurance™, a certification program that visually shows Canadians their eggs are produced by Canadian farmers and meet rigorous standards, Canada’s egg farming practices are among the best in the world.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.