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Highlighting Canadian eggs at McDonald’s

Highlighting Canadian eggs at McDonald’s

The Egg Quality Assurance mark will appear in the ads for the Egg BLT McMuffin

By Diego Flammini
Staff Writer
Farms.com

Customers of Canadian McDonald’s locations will now know the source of the eggs in a new breakfast sandwich.

Today, Egg Farmers of Canada and McDonald’s Canada announced a new partnership that will see the ag organization’s Egg Quality Assurance (EQA) certification mark on McDonald’s ads this summer for the restaurant’s limited-time Egg BLT McMuffin sandwich.

McDonald’s will display the EQA mark, which features an egg with a black outline, checkmark and red maple leaf, on is television, print and digital channels from July 30 to the beginning of September.

“We really appreciate the opportunity to showcase our quality assurance program,” Roger Peliserro, chair of Egg Farmers of Canada, told Farms.com. “This really is great news for Canadian egg farmers when you consider how many customers McDonald’s serves.”

Branding Canadian products is important to consumers.

Dairy Farmers of Canada’s blue cow logo tells consumers the milk, butter or cheese in a product came from a Canadian dairy farm and followed proper protocols.

Egg Farmers of Canada wants its EQA mark to serve as a similar visual cue, Pelissero said.

“The mark shows consumers that every egg in Canada, no matter what kind of housing it’s produced in, meets the highest quality standards and that they can trust the food,” he said. “This is our mark and we’re proud to have it displayed.”

McDonald’s spends about $1 billion on food each year for its Canadian operations and purchases most of its products from Canadian producers.

Sourcing its ingredients from reputable farms is important for customers and farmers, said Rob Dick, supply chain officer with McDonald’s Canada.

"We are committed to industry-leading certification and working with other leaders is at the core of our sourcing strategy,” he said in a statement today. “Our goal is to benefit Canadian consumers and food producers, and working with the Egg Farmers of Canada accomplishes exactly that."


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US “Flash Drought” Worst in 133-160 Years + Disease taking a Bite out of US 2025 Corn/Soybean Crops

Video: US “Flash Drought” Worst in 133-160 Years + Disease taking a Bite out of US 2025 Corn/Soybean Crops


A dry August and a “flash drought” in the ECB (Eastern Corn Belt) the driest top 10 to 15 years in 150 to 160 years (Ohio the driest in 133 years) plus disease is taking a bite out of the 2025 U.S. corn and soybean crops.
It's going to be an early harvest. This could be the start of the 89-year drought cycle that may have been delayed until 2026 as La Nina maybe returning.
The USDA September crop report is all about record corn ears and record soybean counts but the October USDA crop report will be about pod and ear weights.
Stats Canada reported higher forecasts for the 2025 Canadian Prairies all wheat and canola crops vs. last year based on satellite imagery but are they overestimating production?
The 2025 Great ON Yield Tour and Quebec crop tours are projecting corn and soybean crops below the 10-year average.
China's Vice Commerce Ministry Li Chenggang visits Washington this week as we continue to connect the dots is a positive sign towards a China/U.S. trade deal. But will U.S. farmers have a winter without China as they buy more soybeans from Uruguay/Argentina? U.S. Northern Plain soybean farmers are seeing red with flat prices at $8.97/bu!
U.S. corn exports on record pace up 99% vs. last year.
Fund short covering continues in corn futures bottom is in!