Ram Trucks 'Farmer' Super Bowl Ad Reaches 18 Million Views

Feb 14, 2013

Ram Trucks Gives $1 Million Donation to National FFA Organization

In just under one week, Ram Trucks has managed to reach its goal of 10,000,000 views of their highly acclaimed Super Bowl commercial entitled “Farmer”. Ram embarked on a year-long campaign, naming 2013 “The Year of the Farmer” and offered to donate $1 million to National FFA Organization, formally known as (Future Farmers of America) once they hit their target of 10 million views on YouTube.com. Now at a staggering 18 million views, Ram’s video tribute to farmers has exceeded all expectations and has led to FFA receiving the generous donation much earlier than expected.

“We are so pleased and excited that this has touched the hearts and souls of so many people in a positive way,” said Fred Diaz, President and CEO of Ram Truck.

While the fundraising goal has been reached in order for FFA to receive the promised donation, the fervor and excitement that the commercial generated is far from over. The agriculture community on social media outlets have taken up the cause and shared the video many times; and it continues to be a favorite with rural and urban folks alike.

“This highly successful partnership with Ram through the National FFA Foundation has generated $1 million of new support for FFA that will be utilized to drive our ‘Feeding the World-Starting at Home’ initiative and other programs that will benefit our nearly 560,000 FFA members in the U.S., Puerto Rico and the Virgin Islands,” said Dr. Dwight Armstrong, National FFA Organization CEO.

Farms.com would like to congratulate Ram Trucks on the success of this tremendous campaign and also to the National FFA Organization, as the recipients of this generous donation.

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.