Three Farmers Expands with New Funding

Jan 29, 2025
By Farms.com

Three Farmers Welcomes FCC as Strategic Partner

Three Farmers, a leading name in Canada’s Better-For-You snack market, has successfully closed its latest equity financing round. The company welcomed Farm Credit Canada (FCC) as a strategic partner, alongside the continued support of its founding partners and investors, including District Ventures Capital, Export Development Canada, Golden Opportunities Fund, and PIC Investment Group.

“FCC is pleased to invest in Three Farmers as it pursues growth opportunities for its popular food business,” said Doug Hewson, vice-president of investment at FCC. “This female-led, Saskatchewan-based business continues to demonstrate the ingenuity, innovation and customer focus that aligns with FCC’s own values and commitment to the Canadian agriculture and food industry.”

The company, co-founded by Natasha Vandenhurk and Elysia Vandenhurk, is known for its innovative, bean-based snacks and has achieved double-digit growth year over year. As Canada’s #1 Bean-Based Snack brand and a Top 10 Better-For-You brand, Three Farmers plans to use the funds to drive sales, attract new consumers, and enhance operational efficiencies.

“The successful closing of Three Farmers’ financing round is a significant milestone that will enable the company to accelerate its sales growth. We are committed to leveraging this capital to drive innovation and expand our reach in the Better-For-You snack market,” said Tyler Bradley of Golden Opportunities Fund.

With a strong focus on innovation and customer satisfaction, Three Farmers is poised to expand its footprint in Canada and the U.S., solidifying its position as a trusted brand in healthy snacking.

Photo Credit: three farmers

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.