Promoting U.S. Beef’s Freshness and Superior Quality
U.S. beef was prominently featured during the grand opening of Sam’s Club’s 50th retail outlet in China. The event showcased the freshness and quality of chilled U.S. beef, highlighting its appeal to Chinese consumers.
A special promotional event, held before the opening, included a livestream demonstration of a chilled U.S. beef carcass fabrication to emphasize the product’s freshness.
USMEF (U.S. Meat Export Federation) collaborates with Sam’s Club to enhance consumer awareness of U.S. beef’s superior taste and quality. Their partnership includes unique promotional campaigns and robust training programs for Sam’s Club staff, ensuring they understand and communicate the product’s key attributes.
“Our training programs for Sam’s Club personnel focus on the handling, packaging, merchandising and promotion of chilled and frozen U.S. product,” said Jihae Yang, USMEF Vice President for Asia Pacific. “We work closely with Sam’s Club to help grow its profitability with U.S. beef.”
In 2024, USMEF organized comprehensive day-long training sessions for meat department staff at 11 Sam’s Club outlets across China. These programs educated staff on handling and merchandising chilled and frozen U.S. beef to enhance customer satisfaction.
The collaboration ensures that U.S. beef remains a top choice for Chinese consumers, helping expand its market presence. The combined effort of training, promotional events, and live demonstrations supports both Sam’s Club’s profitability and U.S. beef’s growing demand in international markets.