The National Farmers’ Federation (NFF) has announced the launch of the Office of the Australian Agriculture Trade Diversification Representative, an initiative to drive increased agricultural trade in new and existing markets.
Funded via the Government’s Accessing New Markets Initiative, positioned at the centre of the Office will be the Australian Agriculture Trade Diversification Representative. This is a unique and highly visible role designed to promote new and expanded agricultural trade opportunities.
This is a senior-level appointment, with the successful candidate to be engaged by the NFF to undertake activities of a strategic and ambassadorial nature, leading and supporting trade diversification activities in both international and domestic markets.
NFF CEO Mike Guerin said this appointment will play a critical role in promoting agricultural exports in the face of volatility in global markets.
“Australian agriculture exports more than 70% of what it produces, with trade playing a critical role in the business success and resilience of not just primary producers, but the broader agri-value chain,” Mr Guerin said.
“The NFF has a proud history of promoting trade, and we are excited to be working with the Australian Trade and Investment Commission (Austrade) to implement this important initiative.”
Mr Geurin said the person stepping into the role will need to have deep industry experience and standing in order to provide a credible and consistent ‘whole-of-sector’ voice during trade promotion activities.
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