Beef 2027 launch events hosted in Brisbane, Rocky and Armidale this week

THE official countdown to Beef 2027 is underway, with a series of launch gatherings in Brisbane, Rockhampton and Armidale this week to mark 12 months until the industry’s major event is next held in Rockhampton next May.

Last night’s Brisbane event saw prominent cattle producers, representatives of local, state and federal governments, industry representative bodies, sponsors and other supporters gathered to mark the occasion.

The largest gathering for the Australian beef community on the calendar, the Rocky beef Expos provide the opportunity for industry leaders, cattle producers, overseas customers, consumers and everyone else in between to connect, share ideas, and showcase the best of the Australian beef industry to the world.