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Celebrating 25 Years: Andrea Klassen’s Journey with HyLife

In the veterinary care and animal welfare world, few individuals can boast the commitment and passion that Andrea Klassen has brought to her role as a Veterinary Assistant. Having started her journey with HyLife in 1998, Andrea recently reached a significant career milestone—25 years of service.

Her roots are deeply connected with agriculture. Growing up on a chicken farm, Andrea initially envisioned herself building and running her own barn. Wanting to get some hands-on experience, working with pigs before venturing on her own, she was hired by HyLife’s founders and jumped at the chance to learn more about the pork industry.

Over the years, Andrea’s role has evolved. Starting in the barn, she progressed to become a Farrowing Manager and eventually transitioned into the role of Veterinary Assistant.  She has witnessed the Animal Care Team expand and evolve, reflecting HyLife’s growing commitment to the welfare of the pigs under its care.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.