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Celebrating 25 Years: Andrea Klassen’s Journey with HyLife

In the veterinary care and animal welfare world, few individuals can boast the commitment and passion that Andrea Klassen has brought to her role as a Veterinary Assistant. Having started her journey with HyLife in 1998, Andrea recently reached a significant career milestone—25 years of service.

Her roots are deeply connected with agriculture. Growing up on a chicken farm, Andrea initially envisioned herself building and running her own barn. Wanting to get some hands-on experience, working with pigs before venturing on her own, she was hired by HyLife’s founders and jumped at the chance to learn more about the pork industry.

Over the years, Andrea’s role has evolved. Starting in the barn, she progressed to become a Farrowing Manager and eventually transitioned into the role of Veterinary Assistant.  She has witnessed the Animal Care Team expand and evolve, reflecting HyLife’s growing commitment to the welfare of the pigs under its care.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.