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Impossible Pork Is Impossible; Violates Labelling Law

The National Pork Producers Council (NPPC) today called Impossible Foods’ naming convention for its plant-based products designed to mimic real pork a brazen violation of labelling law. Citing law that prohibits the use of words that redefine pork as it has been known by consumers for centuries, Dr. Dan Kovich, director of science and technology for the National Pork Producers Council, issued the following statement: 
 
“What’s impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labelling law and centuries of precedence. Any adjective placed in front of the word pork can only refine it, not redefine it. It’s not pork. It’s not pork sausage. It can’t be labelled as such.”
 
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Dr. Anna Forseth: African Swine Fever Updates - Part 1

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Preparing for a Foreign Animal Disease outbreak continues to be one of the most discussed topics in the pork industry. In this special episode of The Swine Health Blackbelt Podcast, highlighting the critical importance of disease preparedness, Dr. Anna Forseth, Director of Animal Health at the National Pork Producers Council, delivers an essential update on African swine fever (ASF) and its implications for the global and U.S. pork sectors. From the current ASF status to prevention strategies and preparedness efforts, Dr. Forseth explores topics like surveillance, regulatory hurdles, and the role of immunization tools in managing the disease. Listen now on all major platforms!