Food is personal. And so is trust. Across cultures, cuisines and continents, the choices people make about what to feed their families are rooted in deeply held values—health, safety, affordability and confidence in how food is produced. That trust is something the global pork industry works to earn every day.
At the heart of that work is a shared responsibility of producing high-quality, safe and nutritious food while caring for animals.
“Everything we do is about protecting those pigs from disease and making sure that we are able to help feed a growing population,” said fifth-generation Missouri hog farmer Chris Chinn.
That perspective resonates with producers worldwide, particularly as they face ongoing challenges from endemic diseases such as porcine reproductive and respiratory syndrome. With new advancements in animal health and genetics, how do producers continue to innovate while maintaining—and strengthening—consumer trust?
Understanding consumer acceptance across markets
To better understand how consumers view emerging technologies in pork production, PIC commissioned Circana, a global leader in consumer behavior insights, to survey more than 5,000 people, ages 18 to 70, in the United States, Canada, Japan, China, Mexico, the Dominican Republic, Colombia and Brazil.
“This eight-country study is one of the largest global studies ever conducted on gene editing in food production,” said Staci Covkin, Circana Principal of Innovation, Consumer & Shopper Insights. “It reflects a meaningful investment in listening to consumers before bringing a product to market.”
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