In a letter to Senate Health, Education, Labor and Pensions (HELP) Committee members today, the American Soybean Association (ASA) and the Soyfoods Association of North America (SANA) objected to draft legislation that would restrict the marketing of soymilk.
S. 130, referred to as the Dairy Pride Act, would prohibit the term “milk” from being used with soymilk and soymilk-based products, under the premise that the term “milk” is misleading to consumers.
“This legislation is unnecessary as no confusion in the market exists,” argued ASA President Ron Moore and SANA President Wendy Behr in the letter, noting that the term “soymilk” has been in commercial use since 1947. “Consumers of soymilk clearly understand that the product is derived from soybeans rather than bovine milk, and a large percentage consume it for just that reason due to dietary choices or restrictions.”
Rebutting the contention of marketplace confusion, the letter cited a 2006 SANA study that found that out of more than 800 respondents, none believed cow’s milk to be an ingredient in soymilk. Moore and Behr also highlighted the growth of the soyfoods market, which created more than $4.5 billion in value in 2013.
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