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The World Wants Protein. Dairy Builds on That.

A building block of life. That refreshing post-exercise recovery drink, that yogurt in a school lunch box, that succulent cut of meat, those humble but mighty dry beans. All rich with exquisite chains of amino acids that repair your cells and make new ones. Without protein, we are nothing. With it, we are human, and resilient.

So it’s no wonder that, as people become wealthier, one of the first things they seek out is protein – both more protein and higher-quality protein. And just as protein is a basic need for life, that may be the basic reason why dairy – coveted for its protein and unparalleled in its quality, has been steadily rising as a share of global protein consumption for the entire 21st century.

From just under 11.5 percent of global protein consumption to just over 13 percent today, dairy keep inching upward in serving global protein needs. Combine that with the fact that global population itself is growing, and you have a recipe for profound growth in coming decades. Higher population + higher incomes that help consumers meet their daily nutrition needs and access quality nutrients = rising dairy demand.

And who is supplying that dairy? Increasingly, the United States, which saw record exports in 2020, 2021 and 2022. With world-leading sustainability and productivity, U.S. dairy exports have powerhouse potential for a powerhouse product, providing protein to a world in which demand will only rise.

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Dream Projects Made Real | BX Summer Contest Winner Stories

Video: Dream Projects Made Real | BX Summer Contest Winner Stories



Three women. Three properties. Three summers that changed everything.

Meet the 2025 Kubota BX Summer Contest winners — and watch what happened when their biggest plans finally had the power to match them.

Akesh transformed her 9.8-acre property in just 3 months — clearing a historic barn, building a cottage garden, and growing vegetable beds for her family. Kathleen rebuilt her yard from the ground up after the 2023 wildfires devastated her property — creating a space where her children could play and grow again. Teresa reclaimed her family's 97-acre Ontario farm — moving topsoil, restoring fields, and honouring her mother's memory one season at a time.

Three dream projects. Three stories of vision, resilience, and hard work. One unforgettable summer with a Kubota BX.

"The BX made everything happen so quick." — Akesh "I feel like I can make a huge difference." — Kathleen "It's a dream come true. The answer to my prayers." — Teresa