Americans Support COVID-19 Aid to Farmers; Trust Remains High

Jun 19, 2020

Trust in America’s farmers and ranchers remains high amid the devastating blow delivered by the COVID-19 pandemic. A new American Farm Bureau Federation poll shows 84% of Americans trust the nation’s farmers and the same overwhelming majority support financial assistance from the government for farmers struggling to keep from going under because of the pandemic.

“The results of the survey indicate a growing understanding of how important a stable food supply is to the health and well-being of our nation,” said American Farm Bureau Federation President Zippy Duvall. “Shortages at grocery stores and other food supply chain shockwaves caused by the pandemic gave many people a new understanding of the crucial role of America’s farmers and ranchers and the importance of their survival through the COVID-19 economic storm. It is so heartening to know that through it all, the American people’s trust in farmers is unwavering.”

Many struggling farmers were left out of initial federal aid, and some who received assistance are still being hurt by COVID-19 losses. USDA estimates suggest the decline in commodity value alone for 2019, 2020 and 2021 production totals almost $50 billion. This does not include all of agriculture’s losses, which would be billions more.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.