CASE Names Terry Dolan as New Head of Sales and Marketing for CASE Construction Equipment in North America

CASE Construction Equipment has introduced Terry Dolan as its new Head of Sales and Marketing for CASE in North America. Dolan is a longtime construction industry executive who previously worked in the CASE organization in various strategic, sales, marketing and training roles. He has spent the last 20 years leading major global brands in sales and marketing positions, and will now lead CASE commercial operations in North America.

 

“We are fortunate to have someone of Terry’s caliber and experience lead our North American sales and marketing team,” says Leandro Lecheta, head of construction — North America, CNH Industrial. “His customer-focused leadership and deep knowledge of the industry will build on the growth initiated by our most recent innovations in product and support.”

 

“I’m looking forward to rejoining the CASE organization as I’ve always had a great passion for the construction industry — my home office is still filled with CASE memorabilia and I look forward to leading this iconic American brand into its next generation,” says Dolan. “The CASE team’s focus on practical innovation and intuitive solutions, its gains in sustainability and alternative fuels, and the brand purpose of building communities all establish the foundation that will drive our accelerated growth.”

 

Dolan lives in Wisconsin and will be based out of the brand’s headquarters in Racine. He takes over for George Preocanin, who is retiring after more than 36 years in the CNH Industrial and CASE organizations.

 

“George is highly respected throughout our entire organization, and while we will miss him, we also wish him the best as he enjoys his well-deserved retirement,” says Lecheta.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.