Egg Farmers of Canada welcomes McDonald's Canada's participation in the new Egg Quality Assurance™ program

Jul 30, 2019

OTTAWA - Egg Farmers of Canada is proud to announce their work with McDonald's Canada, beginning with the launch of the Egg Quality Assurance™ (EQA™) certification mark on McDonald's advertisements this summer for the freshly-cracked Canada Grade A large egg in their limited-time Egg BLT McMuffin® sandwich.

The McDonald's advertisements will be the first time that most Canadians see the new EQA™ certification mark, with it appearing on television, print and digital channels from today until the beginning of September.

"The EQA program is the culmination of decades of work building world-class standards in the Canadian egg industry. Those standards are upheld through our national programs that include inspections and third-party audits," said Roger Pelissero, third generation egg farmer and Chair of Egg Farmers of Canada. "We are pleased that McDonald's Canada is displaying our EQA mark on their McMuffin® sandwiches, showcasing their pride in Canadian eggs and the farmers that produce them."

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Video: How to Maximize Swine Profitability with U.S. Soy

Are you looking for ways to maximize profitability in swine production? Leading animal nutritionists talk about the "soy effect," asserting the value of using soybean meal (SBM) made from U.S. Soy when formulating feed rations. In this video, Dr. David Rosero, assistant professor at Iowa State University, explains the soy effect and four key reasons for including soybean meal in swine diets for optimal performance and profitability.

Four Pillars of Soybean Meal in Swine Nutrition:
1. Energy Contribution of Soybean Meal in Commercial Diets
2. Soybean Meal as a Functional Bioactive for Animal Health
3. Soybean Meal as a High-Value Protein Source During Late Finisher Diets
4. Soybean Meal-Based Diets to Mitigate Summer Weight Dip
The proven consistency and quality exhibited by U.S. Soy makes for a superior nutritional bundle in animal nutrition, offering a reliable source of protein and energy for high-performing swine.