It appears that McDonald's could be moving ahead with its McPlant product lineup without Beyond Meat.
The plant-based meat alternative products will be rolled out by McDonald's in 2021. There is some question as to whether or not the two companies will continue to work together.
Dr. Sylvain Charlebois is a food professor at Dalhousie University.
He believes Beyond Meat has hurt itself by encouraging consumers to ditch real meat.
"People who actually like Canadian beef will continue to like Canadian beef," he said. "The issue here is about inclusiveness, it's about flexibility as well. Sometimes people do want to try something else and by saying that this plant-based alternative can replace other options that may actually be seen as less environmentally friendly or less healthy, can be seen as insulting for consumers and farmers as well."
McDonald's and Beyond Meat teamed up in late 2019 with the Plant, Lettuce, Tomatoes (PLT) sandwich, running a pilot program in southern Ontario.
Charlebois says McDonald's is one of agriculture's greatest ambassadors, promoting Canadian commodities quite well over the years.
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