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Minnesota Soybean Launches ‘Behind the Dollar’ Campaign

Minnesota supports more than 25,000 soybean farmers. Every time a soybean farmer sells soybeans, one half of one percent of the market price is “checked off.” But where do those checkoff funds go from there?  

Minnesota Soybean Research & Promotion Council (MSR&PC) is dissecting the true value of checkoff investments with the launch of its multi pronged Behind the Dollar campaign, which will shed light on the myriad positive impacts of checkoff dollars across more than 50 years.  

This campaign seeks to provide a detailed road map to the destination of checkoff investments, increasing overall transparency for the agriculture community. From building Minnesota’s biodiesel market to developing new varieties to creating value-added uses, the soy checkoff continues improving farmer profitability. According to the latest data from the United Soybean Board, which directs the national checkoff program, for each dollar Minnesota farmers pay into the checkoff, growers earn $12.34 in return value.  

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