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Building Brand Identity

Oct 04, 2022

Video: Building Brand Identity

Building Brand Identity: You know them by name — Starbucks, Apple, Nike, the list goes on – but you also know them by their brand. But, you’re a cattleman. What does a brand identity mean for your operation and why is it important? Where do you even start? Angus Media staff discuss the elements of a foundational brand, how to balance your marketing plan and just what you should be doing to take your operation to the next level.