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Midwest Poultry Processors Would Be Affected By New Salmonella Standards

Midwest Poultry Processors Would Be Affected By New Salmonella Standards

The U.S. Department of Agriculture is proposing new regulations that would force food processors to reduce the amount of salmonella bacteria found in some raw chicken products or risk shutdowns. The proposed USDA rules announced Monday would declare salmonella an adulterant — a contaminant that can cause food-borne illness — in breaded and stuffed raw chicken products. That includes many frozen foods found in grocery stores that appear to be cooked through but are only heat-treated to set the batter or breading. The Centers for Disease Control and Prevention says the salmonella bacteria sickens 1.3 million Americans each year, puts 26,000 in hospitals and causes 420 deaths.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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