John Deere Introduces GreenFleet™ Loyalty Rewards

May 22, 2013

John Deere announces the launch of the GreenFleet Loyalty Rewards program to offer benefits to devoted customers. The industry-exclusive program is designed to reward loyal John Deere customers and help them manage their equipment more easily and cost-effectively.

"We are fortunate to have many loyal customers, so it's only right that we pay them back for their commitment with the most comprehensive rewards program in the industry," said Steve Wilhelmi, tactical marketing manager for John Deere Commercial Mowing. "The GreenFleet Loyalty Rewards program offers discounts, financing and exclusive offers that will help our customers manage their costs and receive extra benefits. It's our way of saying thank you for your business."

The new GreenFleet Loyalty Rewards program is offered exclusively to John Deere customers who purchase at least two qualified John Deere products.

As GreenFleet Loyalty Rewards program members, customers are entitled to a number of benefits, including discounts, incentives, financing and promotions.

    * Discounts – Members get discounts on a variety of John Deere equipment, including commercial mowers, utility vehicles, compact tractors, garden tractors, and commercial worksite products. Discounts are scaled by how many units a customer purchases in a two-year period. All GreenFleet members also get a 10 percent discount off parts and workshop products.
    * John Deere Landscapes – GreenFleet members who are also John Deere Landscapes customers will receive offers on landscape supplies like irrigation, lighting, nursery and other materials.
    * Financing – Through John Deere Financial, GreenFleet members receive access to preferred financing offers, like low-rate financing, leasing options, payment plans and equipment insurance.
    * Exclusive benefits – As GreenFleet members, customers will receive regular email offers, such as John Deere attachments discounts, John Deere Gifts coupons, and preferred partner discounts.

Customers who purchase at least two machines are automatically enrolled in the program and will receive program benefits for two years. To stay enrolled, customers must purchase at least two machines every two years.

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Video: Evolution of Beef Cattle Farming

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Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.